Job Summary
Location
Karnataka,Bangalore
Experience
3 - 9 years
Skills
• Brand Manager,
Sales And Marketing Managers, Other
Last Date to Apply
10 Oct 2020
 
Brand Marketing Lead
Bridge Gap Solutions
Posted on: 11 Aug 2020
Job Description
Job Description:Overall Summary:
We are looking for a Brand marketing Lead to play a key role in the growth of our acquisition andcustomer marketing programs. The candidate is essentially tasked with understanding the mindsetsand capturing the imaginations of customers, investors, business leaders, and key influencers in thebusinesss market. The ideal candidate drives new ideas and handles crucial day-to-day brandmarketing operations with the support of the sales and design team. He/she is expected to be abrilliant team player and enjoy collaborating both internally and externally.The ideal candidate will be responsible for creating and executing marketing campaigns, evaluatingour marketing performance metrics, and collaborating with internal teams. This candidate will havea strong marketing background coupled with sound brand management understanding with excellent communication and collaboration skills.

Responsibilities:
  • Define and execute the marketing and communication activities according to our brand
  • guidelines, marketing plans and sales objectives
  • Develop and manage the businesss brand strategy as well as corresponding brand elements
  • in order to maximize the brands equity. The candidate is responsible for the creation and placement of advertising that is in support of the businesss and sales teams initiatives through media planning, creative development, metrics, market research, and vendor management.
  • Coordinate all marketing activities to generate leads and retain existing customers
  • This candidate is expected to be a strong team player and highly collaborative. The Brand
  • marketing Lead works closely with the sales team, the Brand Manager, and the Design team
  • in formulation and delivery of both the offline and online brand marketing
  • elements/strategies.
  • Also responsible for the creation of all forms of marketing, for example, interactive
  • marketing, direct marketing campaigns, advertising, sales collateral, press releases, and
  • executive presentations. This candidate is in charge of the development of the execution
  • plan for thought leadership initiatives, where he/she uses a wide range of content in order
  • to build awareness and credibility for business and brand in the market, simultaneously
  • establishing the organization as a thought leader in the market.
  • Collaborate with other teams to promote offerings
  • Develop creative marketing strategies
  • Oversee offline brand marketing approaches such as design marketing and hardcopy
  • promotional materials. Manage and work with individual teams and ensure consistency and
  • appropriateness of the brands messages in the market
  • Track performance of all marketing campaigns
  • Also plays a major analytical role in establishing metrics for the purpose of measuringcampaign effectiveness against KPIs. At this capacity, he/she also establishes a process forbenchmarking the brands performance in various in order to ensure that campaigns arerelevant and competitive.

Requirements:
  • Bachelors degree or equivalent experience
  • 3+ years experience in brand marketing
  • Ability to multitask
  • Strong verbal, written and organizational skills
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