Job Summary
Location
Haryana,Gurgaon
Experience
5 - 8 years
Skills
• Software Engineer,
• Computer Programmers, Other,
• Computer Programmer,
Sales And Marketing Managers, Other
Last Date to Apply
24 Nov 2020
 
Retention Marketing Manager
Amazon
Posted on: 25 Sep 2020
Job Description


Job Description :
Interested in building innovative marketing solutions that enable Amazon to connect better with its customers? Are you looking to join a team that is defining CRM from the customer point of view? Are you excited to utilize your deep expertise in direct-to-consumer marketing, marketing automation, or content creation to build communications programs for Amazon's customers and to define the features of new systems that will plan, measure, and deliver our messages to our customers? Then the MBD & Fuse team at Amazon could be the perfect fit for you.
The Fuse marketing team works across Amazon to bring our consumer service offerings, including Prime, Prime Video, Amazon Music Unlimited, Twitch Prime, Kindle, Alexa, and more, to mobile operators and OEMs globally. We are seeking a talented, motivated marketing Manager to support Lifecycle marketing, to manage and execute programs that nurture and drive customer retention of Prime members acquired through off Amazon channels. The role will require you to flex both your analytical skills and your creative muscles and building a testing roadmap, and working with key stakeholders to execute this roadmap across a variety of marketing channels including email, push notifications, merchandising, and new direct to consumer marketing channels. The role will require working with local and international teams, managing expectations and dependencies with multiple stakeholders.


Key Responsibilities:
Own and execute life cycle marketing strategies and outbound channels including goals, roadmap across channels
Generate deep insights about customers that increase their retention and lead to inventing new ways to delight and retain customers
Ownership of outbound channels and marketing programs via these, including conceptualizing, building, executing and analysing retention programs, making continuous improvements based on performance, trends, and insights via tests and optimization
Liaise with global marketing team members to benchmark, leverage best practices and testing plans
Excellent communication (verbal and written) and collaboration skills and present high-quality documents to leadership
Stellar problem solving and issue resolution skills with the ability to work effectively across stakeholders while maintaining quality and attention to detail
Basic Qualifications :
5+ years of relevant work experience in online marketing, marketing communications, and/or consumer products and services
Proven track-record of managing and delivering marketing programs identifying customer actions and conversions for each stage and achieving those KPIs
Experience managing engagement/retention focused programs across diverse Amazon owned channels, expertise in A/B testing and optimizations
Demonstrated experience using data and KPI metrics to monitor and measure performance, measure effectiveness and plan ongoing improvements
Strong HTML, verbal and written communication skills
High bias for taking end-to-end ownership of responsibilities, flexibility and exceptional communication skills earning trust of others
Think big and rethink how to better serve our customers
Preferred Qualifications :
Demonstrated creativity and judgement to develop solutions based on customer segmentation
Adept at marketing copywriting and design aesthetics using HTML
Customer Lifecycle marketing experience (preferred) or partner marketing management experience (please be ready to discuss how your partner marketing experience could translate into B2C results)
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